If you are an online merchant, and if you accept credit cards, there are numerous security issues that you must be aware of. The biggest consideration and risk behind accepting credit cards is the aspect of security - of your business and your consumers. Currently, there are two main aspects of credit card security for secure credit card processing - AVS or Address Verification Service and CVV that is Card Verification Value. Both these security systems allow credit card processing to be completed anonymously over the Internet. Moreover, any businessman or merchant accepting credit cards for online payment should require both forms of information of your customers.
The Address Verification Service or AVS is mainly used to detect the address provided by a customer and to verify that it matches the address associated with the credit card account. This detection helps in generating confidence that the person entering the credit card details is the genuine owner of the credit card. The most useful feature of the AVS is that the credit card will not be denied if the address is entered wrong. However, it is up to the merchant to decide what to do if the address matches partially or not at all. In this situation, he has full right to deny the sale and can ask the buyer to submit additional information or even give them the opportunity to correct the address information, before actually processing the transaction.
However, the Card Verification Value or CVV is a three to four digit number found on the back of credit cards. The CVV or CVV-2 is on impressed the card but not on any statements or bank documents. This means, if any individual is using a credit card wrongfully and the individual don’t have the CVV, there is no way that the sale or payment can be completed. The CVV code is required for verification purposes. As soon as the customer is able to enter the CVV code, it indicates that the customer has the credit card in hand. This increases chances that the card is being used by its genuine owner. Also, if a CVV number is entered incorrect, the transaction will be declined by the credit card issuer.
Credit card security systems are important and you cannot compromise with it. You have to get the bests service available and from reliable people. If you are hiring Advanced Merchant Services for all credit card processing services, you don’t have to worry anymore. We will make sure that all the required security steps are in place. We make sure that you don’t face any problem in your credit card processing system or while you accept credit cards for any online transaction. www.merchant-accounts.com is the best place to know more about accepting credit cards, credit card processing, merchant services, and merchant accounts.
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